Ana Holding SA, Bucureşti

The trading companies jointly named ANA HOLDING
had their breakthrough on the Romanian market in the autumn of 1990.
The name of the holding emerged from beautiful Romanian legends and later evolved into one of the most captivating success stories in the local business field.ANA started as a business specialized in the production of pastry and bakery products. This was just the initial stage, which later turned out to be highly successful. It was also the starting point for an ever-growing business venture, as each project represented yet another step towards others ? more ambitious and innovative.
Overtime, business lines grew more and more diverse: production and marketing of electronic and electric home appliances, the hotel industry, tourism, the production of electric motors, road transportation, investments in the sports field, financial investments and real estate projects.
The most important milestones in the development of ANA HOLDING
have defined and refined its current business model:
1990: Launch of the first confectionery shop ? ANA CO; at a later stage ANA PAN Company opened several bakeries, pastry and confectionery shops in Bucharest and Brasov, offering today over 300 different delicious specialties and delicacies. Their business success proved ANA?s capacity to set a new standard for high quality products on the market.
1992: ANA ELECTRONIC emerged as one of the major importers and distributors of consumer electronics, electric home appliances, and IT and computer products. For nearly ten years, ANA ELECTRONIC operated as the exclusive distributor of Samsung products in Romania. Its business success resulted in the accumulation of important capital for reinvestments.
1993: ANA HOLDING
became the main investor in the RAPID BUCHAREST soccer club, one of the oldest, most loved and valuable sports teams in Romania. Starting 1997, ANA HOLDING
offered its football team the PRO RAPID base, the most modern private-owned training base .